1.Be clear about why you’re creating your infographic
Before you start, you need to know why you’re creating your infographic. What is the goal of this creation? Why are you creating an infographic in the first place? You need to have a clear idea of what you want the infographic to achieve. It’ll help you to come up with better ideas. For example, if you want to increase traffic to your website, you might want to create an infographic around the most common questions your customers have. Or, if you want to increase the brand awareness of your company, you can create an infographic that shares some interesting facts about your business. Make sure you have a clear goal for your infographic before you get started.
2. Research is the key to a successful infographic
The best way to make your infographic as useful as possible is to research thoroughly. You can do this by creating a “brainstorm board,” which is a visual summary of your ideas. Start by writing down all the topics you want to cover in your infographic. This will help you to organize your ideas and come up with some really creative and useful infographics which deliver the exact idea you purported. Next, start looking for images and data that back up your ideas. You can do this by searching online for images and data, or by interviewing people in your industry. You can also review your company records and data. If you need to, you can even go out and conduct surveys. The more thorough your research, the better your infographic will be.
3. Choose the right platform
Once you’ve come up with ideas for your infographic, you’ll need to choose the right platform to create it on. There are many different options out there, but some are better for creating an infographic than others. If you want to design your infographic online, a website or blog platform is your best bet. Alternatively, if you want to create a printed infographic, you’ll need to use a different platform. If you’re not sure which platform is best for you, here’s a quick overview of the most common and widely used platform namely “Graficto” which has so far been recognized as one of the best platforms to use if you want to create an infographic. You can post it on your blog, or include it as a post. Furthermore, Graficto enables you to customize your infographical output instantly and automatically as you keep the feeding information to it. And also Graficto facilitate quick options of printing, sharing and downloading in any preferred version. As long as you have a dedicated platform that renders you a wholesome experience of infographic creation, you can also choose to make it your homepage.
4. Make your infographic easy to read
For an infographic to be effective, it needs to be easy to understand. You don’t want readers to get confused and lose interest. To make sure this doesn’t happen, you’ll need to choose the right colors, fonts and layout for your infographic. The colors you use should match the content of your infographic. So, for example, if you’re creating an infographic about marketing, you might want to use bright colors. Alternatively, if you’re creating an infographic about your company’s history, you might want to use more conservative colors. The fonts you use will also affect how easy your infographic is to read. Generally, fonts like Helvetica and Arial look clean, professional and readable. When it comes to layout, you have a few options. You might want to use various types of diagrams, charts, layouts etc. Regarding the topic of choosing correct colors, fonts and layouts, Graficto provides its users with a wide range of color palette, font styles, icons, layouts and a massive collection of prepared templates. Not only that, Graficto has an impressive feature that enables the users to customize templates with the color palette, font style and layout as they required, matching to their brand or the theme they are trying to emphasize or promote.
5. Add visual elements
A great way to make your infographic stand out is to add visual elements. There are lots of different visual elements you can add to your infographic, but they all serve the same purpose. visuals add color, excitement and attractiveness to your infographic. They help readers to understand your content better and have a better experience when reading it. There are lots of different visual elements you can add to your infographic. Here are a few of the most common ones:
- Images and graphs - these are the most obvious visual elements to add to your infographic. You can use lots of different types of graphs, such as pie charts, bar graphs, line graphs and etc.
- Videos - videos are great for adding visual interest to your infographic. You can use videos to show how a product works, or to share some interesting facts about your business or industry.
- Visual quotes - these are excellent visual elements for your infographic. They can be a well-known quote, or a quote from one of your employees.
- Moreover, you can emphasize your brand slogan, motto or your tagline.
Don’t forget the bottom line
Finally, it’s important to remember the bottom line when you’re creating your infographic. This is the summary at the end of your infographic that sums up everything you’ve just shared. It’s a great way to recap your content, and give readers a little extra information. A good bottom line could be something like “By improving your social media strategy, you can increase sales by 10% this year!” This gives readers a quick summary of your content, and lets them know exactly how your infographic can help them. If you follow these tips, you’ll be well on your way to creating an attention-grabbing infographic!
